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Ben Park's avatar

It's interesting that you mentioned Community as a highlighted area of improvement, especially around "what users want," and the communities/channels they engage in. Just saw a talk by David Packles (Director of Product at Peloton), where they talk about how they are utilizing these channels for insights for building new products. (https://www.youtube.com/watch?v=1-KatWuirn4)

Seems like they're addressing the "what users want" part, but I agree that continuing to build and foster relationships with customers is important, instead of just looking into the fishbowl.

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John Shaw's avatar

A couple things I'd consider with Peloton based on myself as a customer...

1. Lean in to the scenic rides/runs/etc. more as well. I like the classes but sometimes I just want ride by myself and the digital content could ultimately be cheaper to create.

2. Lean in to tracking fitness that happens outside the house. I'd never buy the Tread because running inside too boring for me and it's way too expensive. However, capturing my time outside running (which you can do), kayaking, SUPing, etc. gives a better overall idea of my fitness. I might even consider an acquisition of a company like Strava which already does a lot of this and merge the products.

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